Keanna’s Blog

Evaluation   1. How does your product use or challenge conventions and how does it represent social groups or issues? Narrative  Narrative of my film : a killer hidden in plain sight, in the position of love/caring, i.e. someone who we trust. My narrative is essentially a  well-known tailor with an alter ego of a serial killer, who kills by night, and is a tailor by day.  Their motive is not fully known, it’s rather personal and a mystery for the audience to uncode and discover. Her motive is past trauma, and her killings are a testament to her emerging from her trauma and growing. As compared to traditional Thriller openings, my opening features a serial killer who kills with a sharp, deadly object — this is conventional of the thriller openings, as most main characters are either murderers, serial killers, spies, etc, They who kill.  However, my character doesn’t kill with traditional weapons, but rather a needle, something they’re very familiar with and uses everyday, therefore imp

 2. How does your product engage with audiences and how would it be distributed as a real media text? Target Audience Research  Demographics of audience: Age – probably more older adults, i.e. 20s-30s, as more teens would be less familiar with the tailor shop, whereas these young adults may go to the tailor for custom-made clothing, rather than significantly older people (given the movie is a psychological thriller).  Gender – females, more or less than males. Given the fact that the lead is a female killer, which is not a conventional representation, shows less depth as the reasons behind her killings are not revealed at all, therefore they need to be explained, whilst with men, it’s a conventional and very commonly seen representation, and therefore there’s no need for reasoning.  Typically with the female representation in thrillers, they tend to be the victims, i.e. “the damsel(s) in distress”, are often viewed as being ‘weak’ and moreover, powerless. However, with my film, my lead

 3. How did your production skills develop throughout this project? My production skills at the start of the project: My production skills after the project  Codes and Conventions  After the project, my codes and conventions understandings have significantly increased. Through understanding of credit structures, I analysed the credit structure for Panic Room, and initially thought that the directors and producers should be at the start of the opening scene, but after analysing the opening scene, I realised it was the other way around. Throughout my film opening, I used the same credit structure I had analysed.  Planning & Organisation Similarly, as for my planning and organisational skills, they have only increased to 8. My planning and organisation at the very start of this project was good, as I made sure to do as much pre-production as possible, for example, I made sure to scout out all the possible locations and finding all my props, well before I started drafting my storyboard

4. How did you integrate technologies - software, hardware and online - in this project?  Hardware: computer (s), camera (GH5), microphone, tripod, dolly track, light boxes, phones, Ipad Software: after effects, Final Cut Pro, Media Encoder Pro Online: blogger, YouTube, canva, celtx, fontmeme, YouTube tutorials, YouTube music, YouTube to mp3, online calendar template, notes app for storyboard drawing, padlet for ideas for film openings  Integration

  Target audience  The outfit  'The Outfit' is a movie based on a tailor who produces clothes for top end people, who also happen to be criminals of a large gang and in order to outsmart he needs to outsmart them. I chose to use this movie as my target audience research solely because it involves a tailor who makes custom clothes for the higher/upper classes, just as my own character does.  - Mostly males may watch this movie, as it has heavy gun artillery and lots of killings and blood. Equally, mainly men are the self-proclaimed, “antagonists”, and they carry guns and seems to try/do overpower the others.  - 25-34 year olds would watch this because they may go to the tailor  for custom-made clothing, rather than significantly older people.  -  The main lead is an old, male tailor, who makes suits and clothes accustomed to family gangs of crime.   - Mainly upper class persons account for 39% of the whole 68% of class, and are therefore more likely to watch the film as it has u